What I have to offer
I am a versatile, creative marketing and communications professional with considerable experience gained in the private, public and charity sectors in Paris, London and South Wales. I have excellent organisational skills and am adept at managing projects from conception through to final evaluation. I have a strong design sense across a range of media, including websites, promotional materials, corporate branding and publications.
If you could use some no-nonsense, practical help with marketing your organisation, product or service get in touch.
Initial consultation
- To get an understanding of your business
- To establish your target market
- To establish your main competitors as you see them
- To find out what you currently do to market your products and services
- To understand what you wish to achieve with your business
- To establish a budget
- To set timescales
Proposal
Based in the above, I can produce a written proposal of the marketing services I will provide to help you achieve your goals.
Full marketing plan
- To create a marketing plan for your business for a period of up to one year, which will include a full analysis of target market, a communications strategy and details of how to implement the plan
Communications strategy
- Less comprehensive than a full marketing plan, this will detail how best to promote your business/product/service to your target market.
Branding
- Creation of a ‘look’ or brand for the business/product/service
- Establishing guidelines as to how this brand works throughout a communications strategy
- Delivering printed materials using that branding Creation of promotional literature
- Establishing the requirement for promotional literature
- Writing a detailed spec for requirements
- Sourcing illustrations or photographs
- Obtaining quotes from designers and printers
- Managing the design and print of materials
- Ensuring consistency of branding throughout
- Business cards
- Flyers
- Brochures
- Posters
- Banners
- Newsletters
- Magazines
Social Media
- Advice on how to integrate social media into your marketing strategy
- Support for setting up Facebook and Twitter accounts
Electronic mail services
- Advice on setting up electronic mail systems
- Designing templates
- How to write good emails
- Evaluating what works
Direct mail
- Sourcing lists
- Composing letters and/or promotions
- Managing the mailing
- Evaluation of responses
Media advertising
- Sourcing the appropriate media in which to advertise
- Newspapers
- Magazines
- Radio
- TV/Video
- online
- Creating an advert
- Negotiating rates and deciding timescales
Website creation
- Advice on how to set up a website
- What to include
- How it should look and work
- Managing the process on your behalf
Event management
- Small or large events
- Venue sourcing and management
- Joining instructions for participants
- Programme co-ordination
- Special event booking eg grand openings, party, gala dinner, trips etc
- Post-event evaluation
Promotional ideas
- Sourcing company gifts and giveaways appropriate to the business
- Creating promotional offers to attract or retain clients
Customer newsletters
- Developing appropriate formats for communications with prospects or customers
- Writing copy
- Designing formats
- Managing distribution
Managing suppliers on your behalf
- Designers
- Illustrators
- Photographers
- Printers
- Web creation companies
Testimonials
My customers are usually small to medium sized businesses that want to outsource their marketing and communications, either on a retained or project basis. I become part of your team, developing a detailed understanding of your business aims and objectives to provide you with the most efficient solutions without the costs and risks of employing extra staff. I tailor my services to give you a planned, coordinated approach and achieve the best results for your business. But don't take my word, take a look at what some of my customers say about me.
Caroline Rees recently carried out a review of The Desk Den’s marketing strategy. Caroline’s process is to spend some time investigating your current marketing plan and how it fits with your service and branding. Caroline’s investigation was very thorough and as a result the marketing proposal put forward to The Desk Den was very effective. Caroline was able suggest some alternative marketing tools we would never have thought of. I can highly recommend Caroline for her honest and effective marketing expertise.
Jo Popham, The Desk Den
With Caroline’s help, simple things like opening up lines of communication between team members as well as taking time to build stronger, ongoing relationships with clients, has made a huge difference. We have a clearer focus on customer service, plus our team is more productive and creative due to our willingness to share ideas and information.
Gayle Morgan, Accent-ADC
I am always very busy and marketing tends to get overlooked or done last minute, so working with Caroline has really made a difference to me. She understands my business and has helped me be much more structured in my promotion. She has organised events, put together new emailing systems and sorted out my online presence, with a new website and better use of social media. She helps me see the strategic picture but is always willing to roll up her sleeves and get stuck in when necessary!
Mari Thomas
Caroline provided a highly professional marketing service for Shelter Cymru which has helped us to increase our profile and reputation in Wales. She also contributed to improving our promotional materials and supported other staff in the development of localised campaigns.
John Puzey, Director Shelter Cymru
Get in touch
Telephone & email
Email: caroline@reesmarketing.co.uk
Latest tweets
- RT @OspreysSC: Don't forget if you want to watch the #rabopro12 final at the liberty, you'll need to read this http://t.co/SHIk0TaY #
- RT @OspreysSC: For Ospreys fans making the trip over to Dublin, meeting place arranged http://t.co/PI9rXMIK #
- Glorious walk in probably the best park in the world Clyne Gardens #Swansea Biased, moi? http://t.co/hJYTae4x #
- Hello lovely new followers. Hope you're having a great weekend. You'll get a mix of rugby and marketing from me and general rantings #
- And again. 'National' newspapers give less space to Euro rugby final than next week's English playoff #priorities #
- @MumblingMak at least it wasn't for a scarlets shirt.... #
- @Rhianrob I'll put them aside, can you send payment to Osc c/o ticket office at liberty and the tickets will be on the door for you. #
- Well played @ @Nigelrefowens think you got mom from quite a lot of people for that performance #hcup #